The Ultimate Source of Truth
OffConversion captures the entire website session before a lead decides to convert. We instantly securely store page views, referrers, UTM parameters, consent states, and critical click identifiers, attaching them directly to the lead in real-time.
This provides your agency with true full-funnel attribution. You can finally tell your clients exactly which campaign initiated the journey and how it culminated in a closed deal months later.
Complete session tracking before the conversion happens
Comprehensive Click ID Capture
Beyond standard tracking
Most basic attribution tools limit you to tracking Google Ads (GCLID). OffConversion is designed for multi-channel agencies. We automatically scan and capture click identifiers from multiple major ad platforms simultaneously. If a user interacts with several platforms over their journey, all critical IDs stay connected.
Smart Priority-Based Detection
As an agency, you cannot afford double-counting. OffConversion automatically detects which ad platform each lead originated from using a strict, priority-based system to keep your reporting clean.
1. Click ID Detection (Highest Priority)
Click IDs always take precedence over manual UTM parameters. If a GCLID is present, the channel is confidently marked as Google Ads. If FBC is present, it's Meta.
2. UTM Pattern Matching
When users block click IDs, our system falls back to utm_source matching against known patterns (e.g., 'facebook' or 'fb' → Meta Ads, 'google' → Google Ads).
3. Multi-Channel & Fallbacks
If a lead interacts with multiple platforms before converting, all channels are meticulously logged. Without any identifiers, leads are safely classified as Organic or Direct.
Standard UTM Tracking
In addition to deep click IDs, OffConversion standardizes the capture of utm_source, utm_medium, and utm_campaign.
These are permanently attached to the lead record and serve as a secondary robust attribution method, giving your account managers exactly what they need for transparent client reporting.
DMA & GDPR Compliance
Built for modern privacy requirements, we capture and forward critical consent flags directly to ad platforms when sending offline conversions.
- ad_storage
- ad_user_data
- ad_personalization